Boxing icon Manny Pacquiao (60-7-2, 39 KOs) recently left Top Rank and has joined the Premier Boxing Champions roster, and less than two weeks, Pacquiao will be taking on Adrien Broner (33-3-1, 24 KOs) on the Showtime pay-per-view event in Las Vegas, Nevada. It may be Pacquiao’s first United States fight since his win over Jessie Vargas in November 2016, and Broner’s debut as a pay-per-view headliner.
On the line on January 19th — sure, this is actually the same night time as UFC on ESPN+: Cejudo versus. Dillashaw — is Manny Pacquiao vs. Adrien Broner Live Stream WBA extra welterweight title, which means close to nothing since Keith Thurman is the true WBA champion in this terrible sanctioning body’s most convoluted of belt systems. Pacquiao’s previous two fights have been on ESPN and ESPN+ respectively, so this is an excellent return to CONTEXTUAL MARKETING for him, and the charge is uh… not fan friendly.
It was revealed on Tuesday that this card has recently been priced at $74. 99 (for HD viewing), the same as Deontay Wilder vs. Tyson Rage last month. Of which event exceeded pre-fight projections and lead out at around 325, 000 purchases. When Pacquiao fought Vargas two years ago, it did 300, 000 purchases, the 40-year-old’s worst number since 2008 when he fought Brian Diaz.
Pacquiao is obviously started make a lot of money that will normally price his arguements out of airing them on regular Showtime or even FOX Sports, but while this isn’t a poor matchup, it really is not “$75” compelling for pay-per-view. At minimum not for me, and I suspect many other fans as well. On the plus side for those in the United Kingdom, it’s being shown on ITV Box Office at no extra charge.
As former HBO Sports Marketing exec Evan Rutkowski put it, if you buy sub-par PPVs like this one, you’re effectively driving for more of these. The UFC has a set routine of 12 whilst boxing fluctuates on a yearly schedule, so this is more geared to boxing, but may apply to MMA too.
Nevertheless, Bloody Shoulder will have extensive coverage of Pacquiao vs. Broner, which features a genuinely interesting co-main event between light heavyweight contenders Badou Jack (22-1-3, 13 KOs) and Marcus Browne (22-0, 16 KOs).